When asked what classes I’m in and I explain a beginning web design class, the common response, “Cool, so you are going to learn how to do flash and stuff?” My response, a quick “no”, usually results in a sudden loss of interest.
The purpose of graphic design is to solve problems, get the point across and communicate in the simplest visual form, not just to look pretty or “cool”. When applied to the web, design should improve functionality, gain site credibility and trustworthiness through an aesthetic approach.
The web, originally created as a form of communication, continues to explore different communicating methods. In theory, web design has existed as long as the internet itself (early 90′s) even if it was just created straight through a developer. The first considered web designer was Tim Berners-Lee who developed the first website in 1991 with hyperlinks, allowing easy navigation (Web Design). Even though just a simple site with header, footers and navigation, websites greatly improved communication. Basic HTML markup was used at first then, when cascading style sheets (CSS) began to be applied to websites, it allowed greater flexibility for web design, allowing images, graphs and charts. Designing for the web really didn’t take off until then.
Since the internet has continued to grow in popularity, web design has become more and more competitive. In order to stand out and be recognized, most people instantly think big, loud, flashy. However, eye tracking studies conclude that large graphic elements attract few “gaze fixations” (Visual Decision Making). Most important in good design, whether it be web, print, motion, etc. is functionality. How do you navigate through the site? Tim Berners-Lee, allowing web navigation through hyperlinks, even though just through basic HTML, greatly improved the functionality of the internet itself. It became interactive, it became an interactive aesthetic experience.
“There have always been designers who have not mainly been interested in making beautiful images, but solving problems following a more analytical approach. Often, however, the analytically derived solutions have lacked in finesse — they simply weren’t attractive. This schism still exists when it comes to web design: business consultants may define the problem well, but don’t care what the visual solution looks like. Engineers as well as programmers tend to use the constraints of the backend implementation to deny designers the freedom to explore more exciting graphics, interesting interfaces or surprising visuals. Who, then, is equipped to formulate good information design for the web?”
Designers and developers need to work hand in hand to create an optimal website. Developers tend to think more logistically and designers more creatively. The marrying of these two disciplines is optimal in the birth of a website. It is important for non designers to understand that design (web or other) is necessary. It isn’t just fluff, a good designer will undoubtedly create a credibility and trustworthiness.
WORKS CITED
http://en.wikipedia.org/wiki/Web_design#Historyhttp://www.innervisions.com.au/webhistory/first.html
http://www.innervisions.com.au/webhistory/first.html
http://www.library.cornell.edu/olinuris/ref/research/webeval.html




